For Half Of Smes, Web Pages Are The Most Effective Marketing Strategy
The website of a company is its corporate business card, its most immediate hallmark for users who access a space within the universe of digital content that they may face.…
Brands Know What Customers Want, But They Are Not Giving It To Them
One of the issues that makes the difference in the relationship between brands and consumers is the degree of personalization of the relationships between them. Consumers want to be treated…
76% Of Users Link The Attention Received With Their Positive Image Of A Brand
Customer service has always been a relevant category for businesses. This has traditionally been due to the additional advantages that this service entailed for customers: brand loyalty and increased sales…
Multisensory Marketing: How The Future Will Go Through Immersive Experiences
In recent years, many brands and companies have used their senses to convince or seduce consumers. Scent marketing has become one of the almost inevitable resources of retail firms, which…
Why The Attrition Of The Competition Can Be An Essential Marketing Strategy
In essence, the result of the expansion of communication technologies, the Internet, mobile phones, social networks, is that everything happens much faster, faster and faster. The originality in the products…
Immersive Content: Consumers Want To Be Part Of The Brand Message
One of the sensations in the theater scene in New York (one famous enough and long enough to have been material for one of the plots of the Gossip Girl…
Negative Publicity And The Anti-marketing Phenomenon
Anti-marketing is not a business strategy, or at least it does not originate from the company. Anti-marketing is born in the customer as a defensive strategy for the consumer and…
50% Of Companies Opt For Inbound Marketing Strategies
These are good times for those companies that are betting on inbound marketing or attraction marketing as a strategy to attract customers. This is what the organizations surveyed recognize by…
Apple Watch, A Marketing Success?
We are witnessing the landing of the Apple Watch, the innovative watch-phone that the great Apple has been offering us in recent days, the mood is very warm and very…
How To Take Advantage Of Linkedin Elevate For A Content Marketing Strategy?
350 million active users, the social network with the highest exponential growth and, now, with Linkedin Elevate, an app to share content. Having a prominent presence on Linkedin is essential…
Was Jesus A Great Example As A Marketing Guru?
A few years ago, Guy Kawasaki gave a talk in Madrid as part of Ficod. The marketing guru is also one of the creators of the concept of marketinian evangelism:…
Three Basic Tools For Successful Marketing Management … And They’re Free!
I know. There are hundreds of thousands of marketing articles that talk about panaceas, trends, techniques, what to do, what not to do, the 3, 5 or n ways for…
Why Our Brain Induces Us To Buy Cool Things
If you take a walk through the center of Madrid, you will come across a few stores cut by the same pattern and a few consumers who are very similar.…
How To Create Brand Messages Consumers Really Remember
Companies try to make their brands become constant memories for consumers, that they stay in their minds and that they are not erased or blurred under the assault of all…
Marketing No Longer Plays Dice
It is no surprise to anyone to say that marketing has changed more in the last 10 years than in the rest of the history of its existence. New technologies…
Neuromarketing And Biometrics: Technology And Science To Access The Consumer’s Mind
Much has happened since a decade ago Harvard professor Gerald Zaltman reported that more than 95% of consumer decision-making when buying occurs through their subconscious. A finding that, for the…
Opinionby Juan Carlos Rodríguezmarketing07-05-2015 Consumer Journey, A Powerful Tool For The Development Of Comprehensive Strategies
People are complex and make decisions every day that are fine-tuned through interactions with other people, places, and all kinds of influences along the way. Travel research maps the needs…
Brands Are Metaphors
Analogy, including metaphor, is the basis of human thought. They are persuasive resources that we use in daily life, not only in language but also in thought and action. David…
How Much Attention Can Our Brain Devote To Brand Information And Messages?
How much attention time can our brain devote to the information it receives and, therefore, how much attention time do the messages that brands are sending minute after minute to…
How The Placebo Effect Can Alter Purchasing Decisions And The Perception Of What We Buy
Why do we buy? Do we do it because of the real effects that the product in question has on our lives or do we also get carried away by…
Experiential Marketing: Creating Experiences To Convey Brand Values
One of the elements that is making the difference between what consumers are looking for and what brands offer and how they relate to each other is the fact that…
Neuromarketing: The Marketing Of The Future?
Neuromarkeing consists of the application of techniques belonging to Neuroscience to the field of marketing. Very linked to sensory marketing, that is, that related to emotions, attention and memory that…
In Current Political Marketing Forget The Most Important Thing About Marketing, People
Taking advantage of the proximity of the municipal and regional elections in our country and after starting the electoral campaign, it is undoubtedly interesting to reflect on a very current…
The “Micro Moments” That Any Mobile And Online Marketing Strategy Should Take Into Account
Today, our customers live part of their daily experiences through the smartphone. These are moments that serve to check what time we have an appointment with the doctor or to…
Politics Has A Lot To Learn From Branding
Branding can do a lot for politics, although it is exclusively based on communication, and not always well managed. Personal brand, endorsement with personalities or engagement with the public are…
Empathy, The Key To Experience
“Empathy is the ability to perceive, in a common context, what another individual may feel. It is also described as a feeling of affective participation of one person in the…
Doritos: Gamepad Car
Can you drive a real car with the control of a console? It seems that if. That is how curious and fun is the challenge that Doritos has set themselves…