Is there any free space left from the product placement? Placing products on other successful products or content is a fairly simple and effective way to reach consumers and let them see the potential of your brands. The television series are full of cereal boxes that occupy the foreground in a family breakfast of the protagonists or of cars that become part of the plot and the dialogue – good shot of the controls or the brand logo manufacturer – so that the consumer knows that the brand X vehicle tells you exactly how much you are polluting and helps to solve it, for example.
But although the series are one of the examples that come to mind of consumers when they talk about product placement, it is not the only one that exists. Placing products for consumers to see is in many more places, including popular music.
A study by the University of Colorado Denver has analyzed the presence of brands in the most popular songs in recent years and has come to UK WhatsApp Number List a very interesting conclusion: product placement also occurs in the field of music. The study has taken the list of the 30 most popular songs of each year between 1960 and 2013 in the United States, which is known as Billboard (and they are many times the most popular songs globally), and has analyzed the lyrics to see what is said in them.
The conclusions are very striking. Popular songs include numerous brand and product mentions, and the weight of these elements in their content has increased over the decades. In 2006, for example, 20 out of 30 songs had at least one reference that could be considered product placement. In fact, the decade that spans from 2000 to 2010 is the one with more and more references to brands and products from the 5 decades analyzed by the study.
What are the winning brands? The brands that have achieved the most mentions in the world of popular song are those of cars. According to the study, Mercedes-Benz, Bentley, Corvette, Cadillac and Chevrolet are the brands that are most referenced. But also autoproduct placement
The study not only concludes this surprising reality but has also discovered an upward trend within product placement. Singers begin to mention their own names more and more within the lyrics of the songs, a kind of autoproduct placement. The reason for this boom has a lot to do with brand building.
Over the decades, how songs are presented and how they reach listeners has changed. Before the song was presented by the announcer who served it, but now many times they are simply allowed to play. If the musician wants to make sure that his song will be recognized and associated with himself, with his brand values, he has no choice but to include his name as a seal.
This modification is not the only one that has driven consumer changes in the music industry. Songs are now much longer in length of time since streaming music systems pay fees for the time it is played.
The effect of musical product placement
Mentioning brands, products or places also modifies the relationship that consumers have with them. The songs manage to improve brand recognition and the response that consumers have to them. In short: the presence of a brand in the lyrics of a song can push consumers to directly consume it and this has been the case during all the decades analyzed.
The study shuffles several examples to show it. The Pass the Courvoisier song by Busta Rhymes sent brandy sales in the United States up 10-20% that year because the drink was mentioned in it. And a song from that same year titled My Adidas had the same impact on the brand’s athletic shoe sales.
But not only has the weight that brands have in music creation as content has changed, but also as a determining element of the business. “In today’s music business, artists and their investors have had to take a non-traditional approach to navigate the market,” explains Storm Gloor, the head of the studio, to Phys. “It has become increasingly important. emphasizing the marketing of the artist as a brand than focusing on selling records. ”
In fact, many of the big names in American showbusiness no longer have their main sources of income in selling records but in associated activities and of course in marketing. The great example that the study found was that of CeeLo Green, which had a turnover of 20 million dollars in 2011 and which only had a minimal part of the origin of that income in direct music sales. The rest was achieved thanks to marketing and op