If brands have learned something in recent times, and if something has become clear in recent times about how brands and consumers relate to each other, it is that non-tangible and non-rational elements are gaining more and more weight in the relationships between one and the other. others. Emotions have become one of the key questions when it comes to understanding why consumers stick with one brand and not another, and one of the points that firms seek most eagerly. All brands want to awaken positive emotions in their consumers.

Emotions are also a terrain with a certain point of danger. After all, misusing emotions can end up hurting the brand, making things look much less favorable than what the firm  Belize WhatsApp Number List believed it was going to achieve. Companies have to be very careful when it comes to touching the emotional points since not all elements work the same and not all have the same impact when creating the favorable conditions for consumers to engage with the brand.

But that is not the only problem that emotions arouse and it is not the only challenge that brands have to face when dealing with them. Emotions also present a serious problem in another area: brands are using them, they are investing money in generating them but they are finding it difficult to measure them. As with many other elements that escape the tangible, measuring emotions is very complicated and very difficult, since they cannot be quantified.

Things could be changing or at least brands could be pushing a new trend in this area. In fact, there are those who, following what is being presented and the things that are moving, consider that the measurement of emotions could become one of the great points of support and interest in the coming months. As noted in Warc, based on the latest presentations that have been made (especially at CES), one of the great trends of 2016 could be the tracking of emotions.

In recent times, specialized companies have launched different products and services that work directly as an element to measure the emotional impact that products and services have on consumers. Thus, in recent weeks it has been presented from an agreement between a media agency and a startup to measure the emotions of consumers in the face of the videos they see using webcams to tools and work formats to create content that is more emotional by measuring the impact in the emotions at every moment. Wearables with emotional capabilities were presented at CES that were capable of reading the feelings of those who wear them and also devices that use the vast masses of information already available to draw conclusions about emotions.

All these presentations are also nothing more than a new chapter in the war of emotions. Startups have been trying for years to position themselves in this market and trying to get hold of the thread of emotions and what they may be saying to the company.

Leave a Reply

Your email address will not be published.