Now that it seems that everyone has assumed that social media seems to be truly important in the end, and that few are those who question the importance of social media as well as that of other channels and digital strategies, we can speak openly, avoiding being suspected of being classified as “sell fumes” or false marketing gurus, that companies must be more consistent in their actions and their work and “social spirit” in the face of this new era in which new relationships have also emerged. and more direct communication channels with users, clients and consumers.

Talking about the need for companies and brands to maintain, beyond mere presence, a continuous activity through all these channels, is already practically something too obvious. And it is curious that after all these years of learning, Cameroon WhatsApp Number List  evolution and growth, during which, we have learned through effort, trial and error, failures and successes, many of those who acquired the role of experts or gurus of marketing and marketing. social media, are still entangled in that primitive message of “You have to be on social networks.”

It is true that although it may seem surprising, there are still hundreds of thousands of businesses and companies that live on the fringes of this reality, disconnected. It is also true that many of those who arrived late do not hesitate to put all their efforts to join this movement that has generated great paradigm shifts in communication and business strategies. And yes, it finally seems that with repeating and repeating that social networks can help and revolutionize their businesses, many small companies and entrepreneurs have decided to become aware of it and open their minds to join the change. However, at a key moment in which companies are looking for more answers and solutions than promises, and stop listening to that of “being there is not enough”, we are still stuck in the business of show business and media circuses, starring messiahs of the new marketing and social media, which continue to live on their image of visionaries, launching promises, slogans and couplets.

Companies and brands do not need pseudo experts to remind them and tell them what everyone already knows. What if all companies use Facebook, what if Instagram is the coolest thing for brands now, what if video is imposed, what if engagement, what if userlovers, what if brand experiences, what if more content, … Practically, all this information is accessible from most of the specialized media from which we cover and inform about new trends. And not even for that, we set the guidelines or guidelines of what companies should do. We simply report and highlight what appears to be prevailing. However, repeating report headlines and findings has become the dogma of marketing pseudo gurus. Most of them, without even having professional achievements that serve as a testimony that their wisdom is the result of experience. What’s wrong with this? Some will say … The answer is simple. Companies and brands do not need pseudo experts to remind them and tell them what everyone already knows. They need true professionals who know how to guide, advise and above all, explain and help plan the methods and strategies to achieve it.

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