As a marketer, what’s one way that you can .Quickly engage your audience and position.Your brand as friendly and relatable? Quick answer: incorporate animals into your marketing. There’s a reason why each year some .Of the top super bowl ads feature animals.And that’s because it works to engage audiences. This year, some of the philippines phone number top ads included animals. For example, the heinz’s wiener dog stampede. The already infamous mountain dew’s puppymonkeybaby. Dogs trying to get doritos, and a marmot for marmot. One reason these ads do well is because of testing—brands. Making a big investment want to make sure they create an ad that resonates. Another reason that they come out on top. Is that having animals in your advertising makes. It stickier and more memorable. In fact,
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On whether commercials featuring animals or celebrities were more liked and memorable. The overwhelming consensus? Animals. That’s because animals are almost universally relatable and drive audiences to experience an emotional connection to Philippines Phone Number your brand. Pudge Relate to your audience wherever they are Using animals in your marketing isn’t a new concept, but it’s one that we’re seeing extend beyond traditional media (like super bowl advertisements). Now, marketers are using animals to help portray their brand and communicate with audiences on digital channels. For example, Boo the Dog, a well-loved and
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Both Facebook and Instagram, has his own books and merchandise. Virgin America partnered with Boo the Dog as their animal ambassador, and used the partnership to spur a April Fools’ Day press release and fun Facebook and Instagram posts that garnered high engagement. Boo A Green Field In many cases, you don’t need to start with a Philippines Phone Number pet that has a following as large as Boo’s. Brands have an opportunity to find an unknown pet and create a personality for it with messaging that helps support your brand. For example, Paypal used a local pet (disclaimer: a friend of mine) in their holiday instagram video. Doing this allows you to have more freedom of messagen Instagram.