Macy’s is betting bigger on its retail media network .At a transitional point for digital marketing .That has seen rivals chase similar ambitions. The push also arrives as macy’s vies for a reinvention. On the consumer-facing end, with a new “own your style” brand platform unveiled. Last week that carries streamlined web .Design and a spotlight on personalization. Denmark phone number with a more robust suite of ad products on tap. The department store chain’s retail media team is .Narrowing in on richer media formats and plans to .Launch a self-service marketplace later this year.Helping enable the unit’s speed and scaling efforts is Macy’s focus on handling most operations internally, according to executives. Learn Sms Marketing Denmark Phone Number
Strategies that capture your customers’ attention. Learn More “Maturity of retail media networks is really driven by the extent to which core functions are in house,” said Melanie Zimmermann, Denmark Phone Number vice president of the Macy’s Media Network and the head of its dedicated in-house agency unit. Zimmermann, a longtime Macy’s veteran with prior roles in corporate strategy and analytics, was brought on to grow the retail media network nearly from scratch two years ago. She previously helped develop Backstage, an off-price concept Macy’s debuted in 2015, and the retailer’s revamped loyalty program. Retail media networks have become a hot item across the industry,
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The platform generated $105 million in net revenue.Advertiser count grew 2.8 times year-on-year .In the key fourth quarter, while the number of .Campaigns running quadrupled (though there was only one prior period to measure against). Denmark phone number “we’ve been able. To grow the number of clients we’re working with. Substantially, and at the same time. We were able to substantially increase the year-over-year investment.” said zimmermann. “it’s a combination of expanding to. A broader number of vendors across different categories. Plus significant increases in both contained count and .Average budget sizes that helped us exceed expectations.