Nothing scares us more than changes. For brands, changes scare them because they make them lose control of what is happening and are subjected to a situation in which they no longer control the context. When changes occur because they promote them, the situation is something more or less controlled, something in which they have been playing and have been preventing what could happen. Everything seems a little less dangerous to him. When change comes unexpectedly, the situation is much more tense and much more complex and for companies it is something that is much more scary. They, like consumers, are lost and do not know what is going to happen.

For consumers, changes are always a bit scary because they always mean facing a certain void. What will happen? It is impossible to know for sure.Qatar Phone Number List  Changes in life are terrifying but the truth is that the human brain responds in a concrete way not only to great changes but also to any modification that may arise before the person in question. Knowing what happens in the human brain when changes and modifications occur and what it needs to see things in a less negative way is, therefore, information that companies must take into account. At Fast Company, they have just listed some of the human brain’s reactions to changes and, from this neuroscience data, a few lessons can be drawn on how to prepare the consumer for changes.

Humans need social connections and information
One of the first points about what happens to people when they face changes and situations that are not the ones they are used to facing is that on those occasions the need to connect with others is further reinforced. It occurs, for example, when you are going through a period in which you are not comfortable or in which you do not feel well (social pain, explained in the Fast Company analysis). On those occasions, people need to connect with others because that is what their brain is asking of them. As neuroscientific analyzes of the human mind have shown, on those occasions, the brain appeals to the parts that connect with social relationships. And this is something that, in general, is undervalued when you think about what we need as people.

But in situ

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