It could be said that, almost in the same way that the iPhone became popular and as everyone was talking about it, it was becoming progressively recurrent to see, at the bottom of some messages, a warning. Sent from my iPhone , it was read, which not only told the receiver that it had been sent from a mobile terminal but also gave him certain clues and certain messages almost subconsciously. Apple was not the first to do so (as it was not the first to actually create smart phones, although it was the most ambitious and above all the first to focus on it as something for the end consumer and with many more services) but it was the one that achieved get Greece Phone Number List the revenue from that message. The Sent from my iPhoneit became one more marketing tool. But, perhaps, as in so many other things, it would be best to start the story from the beginning.

Now ten years ago, Apple . The mobile terminals that existed then did not meet certain standards or, as Steve Jobs himself explained to his biographer at the time, they were not easy to use. “We all walked around complaining about how much we hated our phones. They were too complicated. They had applications that nobody could figure out how to work, including the address book. It was extremely complex,” he pointed out. There was a niche in the market for a product that was much easier to use and that was more attractive, so Apple got to work on it and one day in January 2007, Jobs took the stage to present the terminal that it would revolutionize everything.

The iPhone arrived with its charm as a wonderful object of desire, being able to meet the demands of consumers and going a little further (its charm reached even those who did not then use more or less smart phones, as was the case with managers and their BlackBerrys), but also managed to make other elements very popular. It was the moment in which ‘there is an app for everything’ and it was the moment in which the catchy tagline appeared at the end of the emails Sent from my iPhone .I have an iPhone!

Apple managed to make the phrase become ubiquitous, to begin to have imitations (suddenly, it almost did not matter which service was used, the ‘sent from …’ always appeared) and that, although not all consumers loved it, it became a kind of manifesto. As a journalist pointed out then and as the  reported years later in an article, the tagline functioned as a kind of alert to navigators. “It meant ‘I’m using an expensive phone to send this email, so don’t judge me for misprints, lack of punctuation or incomplete sentences,'” he pointed out.

On the one hand, it made the receivers much more permissive with the senders and their sentences were not always correct (after all, they had written it from their mobile). A study at the time, in fact, showed that the inclusion of that phrase made most recipients much more forgiving of errors in the text.

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