If neuroscience has shown something to brands in recent years, it is that it can serve as a guide to improve many things and that it can help them understand consumers much better and serve them exactly what they want to serve them. Neuroscience studies how the brain of consumers responds to the messages and stimuli it receives and allows messages to be repositioned so that they are more effective. The long list of companies and sectors that already employ it covers more and more and more varied companies. From restaurants to supermarkets, to ecommerce or design firms, everyone takes into account what has been learned from the study of the brain.

To this can be added that some environments have specific problems to connect with the consumer and to do so in a way that is attractive and that the consumer receives in good taste. Thus, brands are increasingly Tunisia Phone Number List focused on mobile consumers, since the mobile is an increasingly important part of their day to day. Consumers use mobile phones more and more frequently and take it with them to more and more places. Mobile phones are a fundamental part of their daily existence and one that they value more and more, which makes brands increasingly interested in positioning themselves in those environments. The investment that companies make in digital marketing for mobile phones is increasing and the different mobile advertising formats occupy more and more space in their budgets and therefore take more and more money.

But, although brands are increasingly interested, consumers are increasingly reluctant to receive those messages that companies want to send to the world. The boom in mobile adblockers is just one example of this situation and one that shows that consumers are not willing to allow what they did accept on desktop on mobile. Brands will have to be more efficient, more effective and more direct when creating the messages with which they want to reach consumers.

And that’s where neuroscience comes in, closing the circle again. Neuroscience, using its neuromarketing arm, helps brands position themselves with messages that work much better and that are much more direct in their approach to consumers. They are messages that are called to function and that respond to what the consumer wants to find. How can neuromarketing be used to make mobile advertising and brand presence in these settings much more effective?

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