What makes content really attractive and really connects with consumers? The question is one of those that gives rise to many topics of debate and for many analyzes when it comes to establishing which is the most appropriate answer and it is also one of which brands are most obsessed with discovering which one of them is the answer. more successful. Content marketing has become one of the most powerful tools that companies can use and one of the best performing tools.Kuwait Phone Number List Consumers expect brands to provide them with added value elements and therefore offer them something that follows that idea. The contents are perfect for it.
In addition, in a world in which consumers are increasingly reluctant to traditional advertising and see less of the usual advertisements (either because they have become used to ignoring them, or because they have established direct barriers not to see them, such as the In the case of adblockers), content has become an efficient and effective alternative to get brand messages to their recipients.
There are several tools used to create content that really works and that really connects with the audience. One of the first points is to present the content in a developed and professional way and not leave it in the hands of just anyone. The contents have to be generated following quality guidelines and they have to be developed to be as interesting and attractive as possible. Another point is to follow what is happening and apply the news to the production of content. There are those who think that brands should create their own ‘brand newsrooms’, newsrooms like those of the media but that operate for a specific brand and that are responsible for generating all the content that the brand must launch to connect with the consumer.
And another of the tools that have become fundamental is data. If big data helps traditional media to find their place in the world and to position themselves in front of other players, why can’t it help brands in their conquest of content? Brands can also use the data to connect with audiences and to serve stories that are much more engaging for them.
Content and data marketing
In general, and as The Drum recalls, brands have access to a lot of data, but in reality they are not using more than a very small part of that information for their purposes. As they point out, although those responsible for B2B brands actually have access to large data avalanches or could have it, in the end they are only using a minimal part of it. Statistics say that, of all the available data, only 12% of all the available data is being used for business decisions (that is, only being analyzed to draw conclusions). This means that a shocking 88% of the information is being left as leftovers and that is not, therefore, used.