The marketing strategy requires an investment of money: to position yourself in the market and to reach consumers you have to spend money. There is no choice. Brands and companies have to pay from those who work for them creating the strategy in question to the supports through which these messages pass to reach the general public. We must add to the list of expenses that must be assumed elements such as the technological tools that will be used, the creatives that will help create the messages … The list seems to be constantly growing and constantly expanding.

The need to budget for marketing activity and the fact that large brands spend a lot of money on marketing and advertising can lead to a conclusion that may be too hasty.

You can come to think that money is the fundamental thing and that the most important thing when making a good marketing strategy is, simply, to put much more money in it.

And while budget is important (let’s not kid ourselves: things cost money), money is not exactly the key. By investing a very high amount in marketing and advertising, it should not be assumed from minute zero that a very good strategy is being developed in this field. That is, the budget is not the decisive element that marks the right or wrong, but rather one of those that function as contextual elements.

As a Coca-Cola marketing directive points out, things are much more than “big marketing budgets.” That is, when it comes to positioning itself before the consumer and building a solid and solvent brand image, the marketing budget, no matter how high, does not do the job alone. In fact, even large multinationals with very high marketing budgets have to, at times, launch products or brands with much lower or almost non-existent budgets.

Money simplifies many things and makes many others possible, endowing marketing teams with far more resources than they could have if they were working with much more limited budgets. However, just as money does not bring happiness, it does not make the marketing strategy work by itself.

The marketing strategy requires an investment of money: to position yourself in the market and to reach consumers you have to spend money. There is no choice.Brazil Phone Number ListBrands and companies have to pay from those who work for them creating the strategy in question to the supports through which these messages pass to reach the general public. We must add to the list of expenses that must be assumed elements such as the technological tools that will be used, the creatives that will help create the messages … The list seems to be constantly growing and constantly expanding.

The need to budget for marketing activity and the fact that large brands spend a lot of money on marketing and advertising can lead to a conclusion that may be too hasty. You can come to think that money is the fundamental thing and that the most important thing when making a good marketing strategy is, simply, to put much more money in it.

And while budget is important (let’s not kid ourselves: things cost money), money is not exactly the key. By investing a very high amount in marketing and advertising, it should not be assumed from minute zero that a very good strategy is being developed in this field. That is, the budget is not the decisive element that marks the right or wrong, but rather one of those that function as contextual elements.

As a Coca-Cola marketing directive points out, things are much more than “big marketing budgets.” That is, when it comes to positioning itself before the consumer and building a solid and solvent brand image, the marketing budget, no matter how high, does not do the job alone. In fact, even large multinationals with very high marketing budgets have to, at times, launch products or brands with much lower or almost non-existent budgets.

Money simplifies many things and makes many others possible, endowing marketing teams with far more resources than they could have if they were working with much more limited budgets. However, just as money does not bring happiness, it does not make the marketing strategy work by itself.

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