Currently, the internet has become a basic service for millions of people worldwide. But just as it has produced benefits, there have also been disagreements. Such as excessive advertising. And, we are talking about an industry that is growing, only for this year. It is estimated that investment in digital advertising will exceed 311 billion dollars. Highlighting search, social media and banner advertising as the main formats. According to data projected in statista. However, we know that today the user-consumer is much more demanding and active. They want to have the power to decide how. When and where to intersperse with brands. Especially those that they do not usually consume.

This Has Translated Into the Growth of Ad-blocking

Apps (uBlock and AdBlock are some of the best known), used by users to limit advertising on their devices. Google goes against these apps Excessive advertising and intensive ads are a problem they bahrain email list affect the user experience and often do not benefit brands, which is why Google has long embarked on a strategy to limit this type of marketing. Since last year, the Mountain View company began to deploy actions to block or filter ads on “nuisance” or “annoying” websites . First it tested it in the United States and Europe, but as of July 2019 it will do so in the rest of the world.

Now It Will Take the Next Step, if It Will Already Be an

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Arbiter for invaded or annoying advertising, it will also seek to limit the presence of applications that serve to block ads. According to a report in The Register , Google is analyzing a series of changes for Chromium, its free software platform that not only serves as the basis for its browser, but also for others such as Opera, and even Microsoft’s Edge. The goal would be to prevent or limit “the effectiveness of the content block and ad blocking extensions.” This means that if you make a change in your code it would impact millions of users, let’s consider that Chrome has 62.34 percent of market share, followed by Safari (14.71 percent) and Firefox (4.94 percent).

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