Google Trends Reveals The Real Interest And Growth Of The Latest Marketing TrendsWhat are the elements that are of most concern to the industry? Or what are the terms that arouse the most doubts? Analyzing the concerns, interests and obsessions of citizens is now easier than ever, since there are many tools that function as a kind of collective intelligence that allow us to see what people are really consuming, reading and looking for.Tools such as Google Trends, which allow to follow consumer searches in recent times, help to penetrate general interests and do low-cost data mining, but quite effective. They are a great magnifying glass to be able to focus on what Internet users are Bolivia WhatsApp Number List really interested in. And as the end of the year is approaching and as it is time to take stock of the trends that are changing the industry, we have analyzed the interest aroused by certain terms that are on the lips of all analysts among the searches carried out in Spain.Native advertising and native advertisingDoing the search linked only to searches in Spain is impossible in the tool, since the volume of searches is too small for Google to work its magic, as the system tells us.
But if it is extended to the whole world, it can be seen that the term has lived its moment of glory recently and that it will live it in the future (red is native advertising and blue is native advertising).When analyzing specific aspects of native advertising, it is achieved instead to have a much more concrete and specific vision of what is happening. If the evolution of interest in content marketing (blue) and content marketing (red) is analyzed in Google Trends, it is possible to zoom in on Spain. Searches have been growing overwhelmingly in recent times (in fact, they appear suddenly in the last two years) and will continue to rise in the coming times, which shows the growing interest of the industry in this discipline (the forecast future is the dotted line).RetargetingIn a fashion magazine they recently published a cartoon about a consumer who was dreaming very happily? until she appeared in the middle of her dream (with unicorns and rainbows) an Amazon ad about a bag that she had seen. The buyer (even in dreams) cried out to the company to leave her alone. The retargeting boom, at least in terms of search volume, began in Spain in October 2013, which is when the graph takes off, and has remained fluctuating since then. It is not surprising to see that with the Christmas season approaching, there has been a new interest in the concept in search. What is the autonomous community in which the most is sought about retargeting? According to Google Trends data, it is Catalonia.Social networksSocial media has become one of the great trends in marketing in recent years.
Although there are certain oscillations in searches, you can see how interest in these tools has remained in recent years and how it will continue in the years to come. Both social networks (red) and social media (blue) have been highly sought after in Spain. It is also curious to see the map of Spain and the interest that these terms arouse. Google paints with a darker blue those communities in which the terms in question have been searched the most. As far as social networks are concerned, blue is quite similar throughout the territory.