Google has been on top of the monkey rock for years. Many advertisers have become familiar with products such as Discovery Ads, Smart Display, TrueView for Action or Performance Max . However , there also seem to be some cracks in Google‘s strong image . Colleagues comment on the quality and reliability of these products. Both publishers Cayman Islands Phone Number and advertisers have shared signals that have shaken up the market. Two developments stand out.

Bing Advertising Introduces Display

With Bing Advertising, Microsoft has a major interest in acquiring a share in its own auction system. In this way, they can combine the data acquired from users’ browser, email products and msn.com into an AI model and serve ads. That they are making considerable progress is apparent from the acquisition of Xandr (formerly Appnexus, a provider of advertising space through an auction, or an SSP). And from the acquisition of Nuance, a leading AI company.

Cayman Islands Phone Number Database
Cayman Islands Phone Number Database

 

It’s no coincidence that the Bing Ads platform now also offers similar display campaigns to Google Ads. The market share is still many times smaller than Google, but that seems to be the only difference and will remain for the short term. This development does mean that in addition to Google Ads, you should also start using Bing Ads for a strong performance proposition. Fortunately, the setup is practical to copy and paste.