Marketing, a discipline that requires time, strategy and talent
The world is going very fast. Internet has made times have been reduced a lot and that everything is much faster than ever. Things happen quickly, and the response to…
Scent Marketing: Why Brands Use Scents to Sell
If something is clear for brands, it is that the old marketing formats no longer work: traditional messages are lost amid the noise that consumers receive every day, turned off…
Are marketers really prepared to achieve what brands expect of them?
Being a marketer can seem, at times, almost like being a superhero. Brands expect more and more complex things from their marketers and take it for granted that they will…
Neuroscience confirms it: subtle messages from brands are better remembered
As anyone who has had to manage the presence of a brand logo at an event thanks to a sponsorship possibly knows, brands live in a kind of obsession with…
Why emotions have become a crucial element for brands
Emotions have always been there and have been used in much more than just private life. After all, there are artistic movements that have focused solely and exclusively on emotional…
Why “Word of Mouth” is Still a Vital phenomenon for Marketing
It may seem, as certain last generation elements are established in the marketing strategy of companies, that the more traditional methods are destined to disappear and that they have stopped…
The iPhone is worth three times what it costs to make thanks to the power of its brand
One of the constants when the new iPhone models are launched is, in addition to an overwhelming media coverage that makes the terminal be in practically any medium that covers…
Why Darth Vader would make a lousy Product Manager
I recently read a very funny article arguing that Darth Vader, the evil protagonist of the Star Wars saga, would make a great Project Manager “Darth Vader – The Best…
The Not Always Shared “B-side” of Viral Marketing
One of the great obsessions of brands is to go viral. They all want their content to be viral and they all ask their social media and communication managers to…
LinkedIn, Twitter and Facebook are Consolidated as Essential Tools For a B2B Marketing Strategy
53% of companies contact their supplier through social networks according to data from the Buyer behavior survey 2015. LinkedIn, Twitter and Facebook are the best allies in a B2B marketing…
Omnichannel Marketing, a key trend that you cannot Ignore
Omnichannel marketing is all about focusing your attention on the consumer. Through an omnichannel strategy, it is intended to offer the customer a continuous brand experience, regardless of the channel…
Are Brands Too Obsessed With Emotions And Forgetting The Product?
One of the issues that have become crucial when it comes to connecting with consumers and one that brands are analyzing more and more carefully is the issue of emotions.…
The New Disruptive Marketing
In general, when we talk about innovation in a company (whatever its nature), it is usually driven by supply. It is built from the conception of the business and from…
The 4 Basic Skills That Every Company Should Have in Its Marketing Team
What should the ideal marketing team be like and what should be the capacities that, however you look at it, the workers in the marketing area of companies must have?…
What Makes Many brands Have Problems in Their Content Marketing Strategy
Content is becoming one of the great obsessions of brands. Studies have been showing over recent times that content can become a powerful ally for brands when it comes to…
Does a Good Product Have a Hard Time Surviving Without a Good Marketing Strategy?
Having a good product, something that is really novel and of quality and that manages to offer something that consumers really want and seek should be the key to succeeding…
The Intelligence of Emotions
In Cartesian thought there are two categories of behavior: simple and complex. In the first, a mechanical, motor or visceral response is produced, based on a sensory stimulus, also called…
How Do You Know How Well Known Your Brand Is?
Any business or undertaking has its name, more formally speaking its brand, that unique distinctive by which the target segment of the business recognizes, remembers and recommends it. The brand…
The Buyer’s Mood Modifies The Relationship With The Brand According to Neuroscience
Before launching a message and before trying to connect with the consumer, brands study many things. They analyze what they are saying and how they will say it in order…
Are Millennials Getting Tired Of “Nostalgia Marketing”?
Nostalgia is a powerful sales engine. Consumers feel very identified with those products that use these tools to connect with them and are very receptive to them. Different studies have…
Field Marketing and Point of Sale Experiences Make Way For The Digital Revolution
English French German Italian Chinese Spanish When new formats, new scenarios or new ways of connecting with consumers appear, brands can take a certain risk. They may come to take…
SMEs and Small Companies, Increasingly Aware of the importance of a Marketing Strategy
When we talk about great strategists who have made marketing a fundamental part of their companies and their success, we usually talk about big companies and big CEOs, executives of…
Are Trolls Capable of Modifying The Marketing Strategy of Brands?
One of the big concerns for brands in the days of social media is trolls. Trolls have become an obsession, an ever-constant concern, that brands try not to lose sight…
Why Brands Should Bet On a More Minimalist Marketing Strategy
If a consumer were asked about the strategies that brands follow to connect with them, they would possibly be inclined by a question. Almost certainly the consumer pointed out that…
Impervious Areas: the great Barrier to Managing Experiences
The lack of a transversal vision and a good “conversation” between the different areas that make up an organization are one of the great barriers that customer experience management faces.…
10 Key Trends That Will Change Online Marketing in 2017
Most companies match their annual closings to calendar years. This means that online marketing departments, apart from being focused on reviewing the metrics and benefits for the year that is…
The important thing is not that brands tell relevant things, but also tell them well
One of the lessons that journalists end up learning after some time at work and seeing how readers react to our information is that, many times, the most important thing…