Best Practices for Legacy Software Modernization
As per our experience, legacy system modernization projects most often happen in the insurance, finance, energy, and healthcare industries. #1 Legacy Software Modernization […]
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Digital inclusion: accessibility on online platforms
Digital accessibility is essential to ensuring that everyone, including people with disabilities, can access and enjoy online resources. This article
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Data privacy in digital marketing campaigns
Data privacy is a growing concern in the digital marketing world. With the increasing use of personal data to personalize
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Learn the concept of Lovemark and transform your customers into lovers of your brand
Most brands that have achieved success in today’s markets have done so because they have sought out much more than
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Differences between ATL and BTL
As we have already mentioned, ATL and BTL are not necessarily rivals or opposites, but they undoubtedly have differences that,
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Greenwashing: green but not ecological marketingDon’t be part of the scam!
Why do they do this? The answer is simple: in order to increase their sales, in the specific case of
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How not to be a Greenwashing company?
Do you really want to have a sustainable campaign? Then let’s talk about how to avoid greenwashing or promoting completely
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5 differences between ATL and BTL that you need to know to manage your marketing and advertising strategy
With the arrival of technologies and mobile devices, brands have had to innovate in the way they are seen or
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How to create a virtual store?
If you have already chosen the market segment or niche , done a study, know the viability of the project, have already
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The instructions in the Robots.txt file are just directives
Although the use of robots.txt is an industry standard, search engines are not required to follow all of your requests.
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Guide to online stores: what it is exactly, how to create one and how it works
Digital transformation has not only changed the way we communicate with the world, but it is also changing the way we buy
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What are robots.txt commands?
The commands in robots.txt work similarly to HTML and the various programming languages on the market. There are commands that robots will follow to