In the world of brands and companies, not all play in the same leagues and, in a way, with the same rules. Newcomers, those who have just started, have to do much harder work to position themselves in the market and have to work to find their place in an environment in which there are many elements and in which it is often very difficult to stand out. in the middle of the noise. Brands that already have a long life play in an advantageous position.

Consumers usually know them already and also tend to start from a much easier position. Consumers not only know them but also know quite clearly what are the values ​​associated with the brand in question,Denmark Phone Number List what are its main benefits or what are the positions they occupy. To this is added that their long history usually makes them brands that have a rather long history with the buyer. Many times they are brands that are inherited, so to speak, from generation to generation and that are consumed because they were consumed by parents and grandparents before. In the relationship between one and the other, therefore, there is already a certain emotional position and a certain weight of feelings.

But despite all this, longtime brands and companies should not be trusted and should not assume that they already have all the work done. Having a long career makes it easier to be in some elements, but not absolutely all. And, furthermore, having a long history does not imply that the work of establishing the brand, its positions and its discourse has been done forever .

In the world of brands and companies, not all play in the same leagues and, in a way, with the same rules. Newcomers, those who have just started, have to do much harder work to position themselves in the market and have to work to find their place in an environment in which there are many elements and in which it is often very difficult to stand out. in the middle of the noise. Brands that already have a long life play in an advantageous position.

Consumers usually know them already and also tend to start from a much easier position. Consumers not only know them but also know quite clearly what are the values ​​associated with the brand in question, what are its main benefits or what are the positions they occupy. To this is added that their long history usually makes them brands that have a rather long history with the buyer. Many times they are brands that are inherited, so to speak, from generation to generation and that are consumed because they were consumed by parents and grandparents before. In the relationship between one and the other, therefore, there is already a certain emotional position and a certain weight of feelings.

But despite all this, longtime brands and companies should not be trusted and should not assume that they already have all the work done. Having a long career makes it easier to be in some elements, but not absolutely all. And, furthermore, having a long history does not imply that the work of establishing the brand, its positions and its discourse has been done forever .

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