Trends in search behavior Compared to previous years, the trends in search behavior around Black Friday have not changed much. The search term’s popularity starts to pick up in late August/early September, and obviously peaks around Black Friday itself. What is striking in the graph below is the decline in the popularity of Black Friday in 2020 compared to previous years.
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This may be a result of the corona crisis. In addition to the ambiguity and uncertainty associated with this period, online purchases were higher throughout 2020 than in previous years. Black Friday is expected to break new sales records in 2021. Google Trends. Popularity Lebanon Phone Number of top 3 search terms fall 2016 – 2021. In addition to the ‘normal’ days around the festive season, there are a number of important moments earlier in November.
Think of Singles Day, (November 11) but also the start of Cyber Week (November 22) and Cyber Monday itself (November 29). Black Friday, or Black Friday month? For several years now, Black Friday has been more than just ‘a Friday in November’. Under the influence of online retailers, ‘Black Friday week’ has become a real ‘Black Friday month’.