The ad industry has been swift to act since Russia invaded Ukraine nearly a month ago. The war, beyond its tragic humanitarian toll, has thrown businesses further into global chaos,…

Burger King’s latest marketing stunt looks to draw attention to the chain’s artificial ingredient-free dessert menu with an effort centered around an emoji most brands — especially restaurant ones —…

Dunkin’ spent nearly two years searching for a .Cmo to fill the large shoes left by tony weisman .And is now on the hunt yet again for a leader who.…

It can be challenging for brands to develop relationships with consumers these days. The internet is full of distractions, and talking about brand purpose .At the same time, Or corporate…

Nielsen agree to be acquire by a private equity. Consortium in an all-cash deal valued at $16 billion. Including the assumption of debt. According to a company announcement. The deal…

Doing so will help you manipulate emails to maximize the chances of each. Email hitting the right inbox every time, thus improving revenue generated via email. 3. Retarget via other…

Strategy, then amplified and expanded their efforts once they were ready. Email marketing experts all agree on the value of an email-centric, omnichannel approach. So now let’s look at three…

Marketers are often tempted to let the technology dictate strategy – however, we need. To ensure that we, the marketer, take the reins and create a meaningful and relevant experience…

This little asset can help you understand everything from where customers. Have been spending time online to what they’re purchasing, and even where they’re most likely. To spend money in…

way, you can make more informed decisions and not just copy them blindly. Test and measure everything After conducting competitive analysis, the next best thing you should do is to…

Spend time on building an incredible team. It doesn’t matter if you’re hiring one or ten content marketers, hire the best. When you do, treat them right. Here’s the thing:…

knowingly crushing it with their content marketing strategy. The important questions to ask are: Do you know what is working for them, and why? Can you successfully spy on or…

By segmenting these members of your social audience, you can target them specifically on social media. You can use the DMP to to deliver personalised digital. Ads that align with…

That’s why the data scientist has invaded the hallowed halls of the creative artists of advertising. Gin and tonics are making room for potions of data and artificial intelligence (AI).…

influenced metrics, such as clicks and page views, and start measuring. The impact of our social media campaigns with more sophisticated metrics, such as activity and reach. The Top 15…

Guest Author: Riya is an inspired writer who is passionate. About traveling, lifestyle, encouraging startups, and always finding new ways to improve. Her work productivity. This time, she writes for…

Before you start creating your quiz story! MA’s most important step is to find the unique connection to the brand product service. Be creative and explore the different possibilities and…

Which Thanksgiving food are you? Which punk icon are you?  How will you meet your significant other? Were you cool at school? Which Emoji Should You Be Reincarnated As? The…

More and more seasoned experts and millennial workers are choosing to work in this way and quit the corporate cycle. An increase in technology is likely responsible for this rise…

The answer lies in the history of the workday. The eight-hour workday wasn’t always the norm, and it was unheard of until the Industrial Revolution in the mid-18  s. During…

Using ManyChat sequences, you can easily set up automated messages. If you choose not to send an initial sequence, you can send frequent broadcast messages (just like with email) and…

Check out ManyChat and get started on their free plan! Credi Response‘s offer is very different – it promises to turn every Facebook comment into cash by sending a personal…

But that’s what you can expect using messenger bots in your marketing. Everyone from neil patel to joe soto and andrew warner is gaining 1  % inbox. Deliverability rates, 8…

However, you shouldn’t do it only because it’s fun. Like anything else, gamification can. Be done well and can be done poorly. To avoid bad gamification, always approach it strategically.…

Test it out using focus groups and user testing sites (e.g., Userfeel, Peek, and Morae) to. Figure out if the game has the optimal level of difficulties to maintain. Interest…

What sort of things do they like and are receptive to? A millennial audience probably doesn’t like the same type of gameplay as 4 -year-olds. Make sure you use the…

Certain requirements are necessary to achieve the flow state: A challenging activity requiring skills A merging of action and awareness identified goals Direct immediate feedback Concentration on the task at…