Corporate videos on social media and web pages are indispensable for most organizations. But how indispensable exactly? Because you cannot draw up a business case with gut feelings or finger work, you will have to dive into the video statistics. But where most on social know their way around, many marketers overlook important data when it comes to website video statistics. A shame, because this often creates a distorted image and therefore missed opportunities. Videos are extremely valuable for communicating a Bosnia and Herzegovina Phone Number brand story and informing and attracting customers. We know this because we can measure video performance. It is important that you get the right statistics.
Measuring the performance
Measuring and analyzing video statistics on social media, such as YouTube, Facebook and LinkedIn, is nothing new. While the platforms sometimes use different terms, you can keep track of similar stats. Think of Bosnia and Herzegovina Phone Number reach, views, average viewing time, shares, likes and the number of reactions. Very useful to see to what extent your video and therefore your message are successful. And if, after looking, people often click through to your website, that is of course very nice.
Reach is an important Bosnia and Herzegovina Phone Number metric on social media, as it determines your ranking within the channel. The higher your ranking, the greater your reach. If you also have commercially interesting content that prompts the viewer to take action, such a social video can do a lot for your brand.If the performance is disappointing, you can analyze and adjust the video based on the statistics. Do you have relatively little range? Then try a different title, thumbnail or opening shots (which are important when using autoplay on your website or social media). Do too many viewers drop out early? Maybe then the video should be shorter and more powerful. Or maybe the viewer experience is not optimal and the video does not match the needs of the viewer.