Reaching consumers is difficult. It is sometimes more complicated to get brand messages to settle in the brains of consumers and remain fixed in their memory, which is what, in the end, brands look for. At the end of the day, every day consumers receive many informative impacts and every day brands have to face more and more competition when it comes to attracting attention in front of others and sneaking into their memory.

And, in that work, neuromarketing has become a powerful ally. Neuromarketing uses neuroscience to achieve better results for brands. It is not, as you might think at first glance, ‘modifying’ the consumer’s brain to make him think what the brands want him to think. It is not exactly that.Iran Phone Number List Neuromarketing uses neuroscience to better understand how the consumer’s mind works and, therefore, to offer them much more accurate and more appropriate messages.

Neuromarketing is therefore not a magic wand that will solve the problems of brands and that will make consumers think what the brand wants them to believe, but rather an element that will help companies to better position themselves and offer messages with much more potential for connect with your potential recipients. Brands have to keep this in mind.

How can neuromarketing help brands?

It is true that each brand should do its own neuroscience study to better understand its consumers and discover what are those elements that make things work better (and above all that they adjust much better to their concrete and specific objectives), but yes It is true that there are certain generalities that can be taken into account when connecting with consumers. The following are an example of these lessons that neuromarketing has already taught.

Smell is a powerful memory enhancer
One of the elements that was not being used when making a marketing strategy and that is being used more and more is resorting to olfactory stimuli. Smell is a powerful ally for brands, as it helps to enhance the different senses and the different elements that can make consumers feel tempted to consume a product. Smell allows you to fix memories much better and, above all, to trigger memories. A smell can make us remember things and that those things lead us to feel in a specific way (and to want to buy a product). For example, there are many stores that use scents that we associate with childhood, since these olfactory elements make us feel much more comfortable and happy and end up pushing us to buy.

Likewise, smell helps to trigger certain associations and to launch into certain behaviors. One of the best examples is in seeing how supermarkets use the smell of bread. In some countries, supermarket chains have even installed air fresheners with the smell of freshly baked bread, although the recurring thing is that a bread oven has been installed and bars are being baked all day. It could be said that this is how they are managing to offer a service to sell cheap bread, but the question goes further. The smell of fresh bread has a direct impact on how we shop and the sensations that are generated. We not only buy bread because it smells like bread, but also associated products that we can eat with it. In addition, the smell of fresh bread is associated with freshness and, therefore, makes us feel in general that all the products sold in the supermarket are fresh.

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