Without a doubt, the health contingency has been one of challenges and opportunities for many sectors; the confinement and physical closure of companies were factors that led to the growth of Mobile Marketing strategies, with the use of instant messaging as a link between businesses and consumers.

Closing 2021 with more than 2,000 million users, WhatsApp is one of the most popular messaging applications in the world. In the business field, the boom in the use of WhatsApp has occurred in small and medium-sized China Phone Number List companies that have used it as a customer service tool, but also as a communication and sales channel. However, the use of this option is not always aligned with a structured tactic that pays for business growth, so I share 5 keys so that your mobile marketing strategy with WhatsApp is efficient and contributes to the development of your organization:

Clarify your competitive advantage

If you have not yet stopped to identify and define the value proposition that you offer to your customers and that makes them prefer you over the competition, it is a good time to do so. Many SMEs have found in the pandemic the possibility of continuing to be chosen for personalization, for security in delivery, for convenience, for a healthy lifestyle. Obviously, the competitive advantage must be associated with what your target market requires.

How to identify it? A few days ago I was talking with a businesswoman, Erika who owns a spa. She was not clear about her competitive advantage and as often happens, she thought that her advantage was in price. By helping her with some questions, we discovered that her advantage is in convenience as she offers comprehensive services: The same does manicure and hair dye, as reductive and facial treatments, in addition to the knowledge she has of her frequent clients, she offers the services that she knows that complement the enhancement of your image.

Your starting point: Identify, enhance and communicate this competitive advantage with WhatsApp.

Without a doubt, the health contingency has been one of challenges and opportunities for many sectors; the confinement and physical closure of companies were factors that led to the growth of Mobile Marketing strategies, with the use of instant messaging as a link between businesses and consumers.

Closing 2021 with more than 2,000 million users, WhatsApp is one of the most popular messaging applications in the world. In the business field, the boom in the use of WhatsApp has occurred in small and medium-sized companies that have used it as a customer service tool, but also as a communication and sales channel. However, the use of this option is not always aligned with a structured tactic that pays for business growth, so I share 5 keys so that your mobile marketing strategy with WhatsApp is efficient and contributes to the development of your organization:

Clarify your competitive advantage

If you have not yet stopped to identify and define the value proposition that you offer to your customers and that makes them prefer you over the competition, it is a good time to do so. Many SMEs have found in the pandemic the possibility of continuing to be chosen for personalization, for security in delivery, for convenience, for a healthy lifestyle. Obviously, the competitive advantage must be associated with what your target market requires.

How to identify it? A few days ago I was talking with a businesswoman, Erika who owns a spa. She was not clear about her competitive advantage and as often happens, she thought that her advantage was in price. By helping her with some questions, we discovered that her advantage is in convenience as she offers comprehensive services: The same does manicure and hair dye, as reductive and facial treatments, in addition to the knowledge she has of her frequent clients, she offers the services that she knows that complement the enhancement of your image.

Your starting point: Identify, enhance and communicate this competitive advantage with WhatsApp.

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