Content marketing has become an element that no brand seems to be willing to give up. Its potential is very high and it also allows to reach consumers in a way that other marketing elements do not. Consumers love content and are especially receptive to it, which makes brands more than likely to create it.

But the content does not work only as a way to connect with the consumer, but is also a very effective way to achieve the objectives that companies want to achieve with their marketing campaigns. To do this, however, they will have to strive to make a solid and solvent marketing strategy and leave nothing to chance. Because content marketing is not simply simply publishing information on the internet, but rather establishing a strategy and complying with it. In a report by Salesforce and Pardot, they have analyzed which are the basic points that should be followed in content marketing, allowing to establish 5 basic points that should not be missing.

Identify objectives

It is one of the traditional points in all marketing campaigns and it is one of those that is often forgotten in the new times of the internet. The truth is that the base should never be lost. If, before running an advertising campaign, you think about who should see these ads, why is it not equally clear that you have to think about the person who will receive these content? Therefore, before starting to do anything, those responsible for the firm must sit down and identify what are the objectives they want to achieve. For example, the usual thing is that leads are searched. According to data in the report, 59% of B2B marketers cite leads as their main objective.

Once you know what you want to achieve, you have to cross that information with data about the consumer (it is necessary to define what the market is) and also with data about the brand. The company has to do an analysis work and identify what its strengths are.Choose the content that best matches what you are looking for

Once the profile of what you want and the market you want to reach has been created, it is necessary to choose the content with which that end will be achieved. “The types of content that can be created seem unlimited, Costa Rica WhatsApp Number List but the truth is that some content will be more suitable for your content strategy than others,” they recall in the report. It is not simply about producing content, but you have to create the exact content to reach the specific consumer you want to seduce.

Thus, brands can stay with a blog, which works especially when what you want is to establish yourself as an expert source in the market; with white papers or ebooks, which help especially when it comes to getting leads; with snackable video content, which works as one of the content that best reaches the receiver; with visual content, which are very popular; with more traditional success stories, which help convince you to use a product; with webinars, which are positioned to educate consumers on a topic; or with podcasts, whose popularity is growing.

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