The years go by and the only thing that seems to be a constant within. The marketing industry is the importance of the digital environment to effectively connect with target audiences. According to reuters, spending on digital marketing in the world remains in constant growth. Even though the large amounts of budget allocated to this sector could be a sign of the maturation of these spaces as advertising. Platforms. The truth is that for marketing teams it is still a challenge to dominate digital spaces. Where one of the biggest challenges. It is related to the measurement of your efforts.
What to Measure? It’s a Mystery Although for 65 Percent of Companies
Accurately measuring roi in social networks is a priority. 83 percent of them say they have doubts about how and what to measure. With which it is expected that, until the end of last year . Only 15 percent of the teams responsible for digital marketing actions were able to measure. The real impact of Buy Qatar WhatsApp Numbers their actions on social networks, according to estimates from social media today. To a large extent, this explains the projections provided by proxima. Which indicate that each year up to 60 percent of the budget. Three metrics that lost validity .The previous numbers respond to many specific and particular aspects of each brand. Although initially they could be key to measuring the performance of a brand.
Now Only Represent an Illusion About the Real Results Obtained
Accurately measuring roi in social networks is a priority. 83 percent of them say they have doubts about how and what to measure. With which it is expected that, until the end of last year . By each action given a greater understanding of the field of action. Audiences and the evolution of market demands. At least that is what a recent analysis by sweetsop refers to. Which indicates that there are three metrics that no longer work to evaluate digital marketing actions. Impressions according to the aforementioned source, this parameter. Understood as the number of times a person has seen certain content. Has lost validity as an indicator of the results in terms of brand recognition.